McDonald's Japan Collaborates With Mega Man Doujin Song I Can't Defeat Air Man
The collaboration marks a rare official endorsement of a fan-made doujin song by both Capcom and a major global brand, nearly two decades after the song first gained popularity online.
Reporting from 3 sources: 4Gamer.net, GAME Watch (Impress), Denfaminicogamer.
McDonald's Japan released a collaboration video with the doujin song "I Can't Defeat Air Man" on May 22. The video is based on a music video first posted to Nico Nico Douga in 2007, themed around Capcom's Mega Man 2: Dr. Wily's Mystery. The song depicts the player character Mega Man repeatedly challenging the boss Air Man. The dot-art music video has been popular for nearly 20 years. The collaboration video was produced by members of Team. Nekokan [Neko], the same group that created the original song. The song, including its parody lyrics, was newly recorded for the collaboration. Capcom supervised the video, and a rights notice appears at the end. The content is designed to promote the Premium Roast Iced Coffee as summer approaches. In addition to the video, McDonald's is offering collaboration wallpapers featuring the official Mega Man series. The wallpapers are available for a limited time until June 21. The original song has a unique history: while it began as an unofficial doujin work, Capcom has acknowledged it favorably at official Mega Man events and on official blogs. In 2010, the song was included as a bonus track on the official tribute album Rockman Kai: Arrange Shitemita!!.
The collaboration video was produced by the same Team. Nekokan [Neko] members who created the original song about 20 years ago. The song, including its parody lyrics, was newly recorded for the project. Many viewers have noted that the vocals sound unchanged from the original recording. Capcom supervised the video, and a rights notice can be seen at the end. Given that the song started as a doujin work, this official collaboration is notable. The content is designed to make viewers want a Premium Roast Iced Coffee as the heat approaches. In addition to the video, McDonald's is offering collaboration wallpapers with the official Mega Man series. These are available for a limited time until June 21. The original song has a unique history: while it began as an unofficial doujin song, Capcom has spoken favorably about it at official Mega Man series events and on official blogs. In 2010, the song was included as a bonus track on the official tribute album Rockman Kai: Arrange Shitemita!!, giving it a unique position in the franchise's history.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- 4Gamer.net 「エアーマンが倒せない Team.ねこかん[猫]プレミアムversion」をマクドナルドが公開。カプコン監修のコラボ動画
- GAME Watch (Impress) マクドナルド、ロックマンシリーズとコラボ。「エアーマンが倒せない Team.ねこかん[猫]プレミアムversion」が公開
- Denfaminicogamer マクドナルドが『エアーマンが倒せない』とコラボ！“約20年前”と同様にTeam.ねこかん[猫]のメンバーが制作&新録