McDonald's Japan Summer Campaign Features Mamoru Hosoda Films
For the second consecutive year, McDonald's Japan is pairing anime nostalgia with its summer Big Mac push, this time drawing on Hosoda's family-friendly filmography instead of 1980s TV anime.
Reporting from 1 sources: Anime News Network.
McDonald's Japan previewed new commercials for its annual summer Big Mac campaign, using scenes from Mamoru Hosoda's The Girl Who Leapt Through Time, Summer Wars, and Wolf Children. Figure skaters Riku Miura and Ryuichi Kihara and Sakurazaka46 member Hikaru Morita appear in live-action segments. The ads revive the 1980s Coca-Cola jingle "I feel Coke" and begin airing June 30.
McDonald's Japan has turned to Mamoru Hosoda for its 2026 summer Big Mac campaign. The commercials, titled "When You Say 'Summer,' Then and Now," weave clips from three of the director's films-The Girl Who Leapt Through Time, Summer Wars, and Wolf Children-alongside live-action footage of Olympic figure skaters Riku Miura and Ryuichi Kihara and Sakurazaka46 member Hikaru Morita. The ads revive Daisuke Inoue's 1980s Coca-Cola jingle "I feel Coke" to promote the burger-and-drink combo. The campaign follows last year's effort, which used clips from Maison Ikkoku, Macross: Do You Remember Love?, and Kimagure Orange Road. The new spots run 30, 60, and 120 seconds and are available on McDonald's Japan's YouTube channel, though geo-blocked outside the country. Television airing begins June 30.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Anime News Network Interest McDonald's Commercials Welcome Summer with Mamoru Hosoda Films