McDonald's Japan Taps Ayumi Hamasaki for Golden Campaign
McDonald's is routing a concert taping and its merchandise lottery through an app rewards program rather than a ticketing vendor, which turns loyalty points into the entry mechanism for a 200-seat event.
Key Facts
- McDonald's Japan's Golden Campaign with Ayumi Hamasaki runs from October 2 to December 31.
- "Golden Live" is scheduled for November 21 at 19:30 in Tokyo and is limited to 200 attendees.
- Entry to the Golden Live taping and the collaboration goods are offered through the My McDonald's Rewards point program in the McDonald's official app.
- The collaboration goods are a shirt, a long towel, a plate set of two, and a mug, each won by lottery for 250 points.
- The goods lotteries close between November 12 and December 3, with 700 winners each for the shirt and towel and 2,700 each for the plate and mug.
Reporting from 2 sources: GAME Watch (Impress), KAI-YOU.
McDonald's Japan launched the "Golden Campaign" with Ayumi Hamasaki on October 2, a collaboration running through December 31 that centers on a one-night-only live taping called "Golden Live," limited to 200 attendees. Entry is offered through the McDonald's official app rewards program, My McDonald's Rewards. The taping is scheduled for November 21 at 19:30 somewhere in Tokyo. A live set image was published with the announcement. The October 2 start date coincides with Hamasaki's birthday. Separately, four collaboration goods are being released in sequence: a shirt, a long towel, a plate set of two, and a mug, each won by lottery through reward points. A special campaign website went live the same day. Hamasaki appears in a McDonald's uniform for the collaboration, according to KAI-YOU.
Applications for the four goods open on staggered dates. The limited T-shirt runs October 9 at 10:00 to November 12 at 23:59, with 700 winners. The long towel runs October 16 at 10:00 to November 19 at 23:59, also 700 winners. The plate, sold as a set of two, runs October 23 at 10:00 to November 26 at 23:59, with 2,700 winners. The mug runs October 30 at 10:00 to December 3 at 23:59, with 2,700 winners. Each lottery costs 250 points.
Hamasaki said she is happy the collaboration came together and that the campaign includes projects built around LOVE, SMILE, and HAPPY. She described "Golden Live" as a special stage conceived for the campaign and said preparations are underway so that both the in-person audience and stream viewers can enjoy it. The songs for the live were selected by Hamasaki herself, and the production includes a stage set built for the campaign.
- Limited T-shirt: Applications October 9 to November 12, 250 points, 700 winners
- Limited long towel: Applications October 16 to November 19, 250 points, 700 winners
- Limited plate (set of 2): Applications October 23 to November 26, 250 points, 2,700 winners
- Limited mug: Applications October 30 to December 3, 250 points, 2,700 winners
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) マクドナルド×浜崎あゆみ「Golden Campaign」開催！ 一夜限りのスペシャルライブ収録参加権や限定コラボグッズが登場
- KAI-YOU 浜崎あゆみ×マクドナルド、200人限定「Golden Live」開催 マックの制服姿で登場