McDonald's Japan Taps Ayumi Hamasaki for Golden Campaign
McDonald's Japan launched the "Golden Campaign" with Ayumi Hamasaki on October 2, a collaboration running through December 31 that centers on a one-night-only live taping called "Golden Live," limited to 200 attendees. Entry is offered through the McDonald's official app rewards program, My McDonald's Rewards. The taping is scheduled for November 21 at 19:30 somewhere in Tokyo. A live set image was published with the announcement. The October 2 start date coincides with Hamasaki's birthday. Separately, four collaboration goods are being released in sequence: a shirt, a long towel, a plate set of two, and a mug, each won by lottery through reward points. A special campaign website went live the same day. Hamasaki appears in a McDonald's uniform for the collaboration, according to KAI-YOU.