MECHATU-A First Mini Album 'On-Deck!' Gets Nationwide In-Store Promotions
The nationwide in-store campaign across major CD retailers signals strong corporate backing for the Nijisanji unit's debut physical release.
Reporting from 1 source: PANORA.
ANYCOLOR announced in-store promotions for MECHATU-A's first mini album "On-Deck!" at CD retailers such as Animate, Tower Records, and HMV/Lawson nationwide. The campaign runs July 21-27 and includes special message receipts, comment video screenings, handwritten comment cards, opening/closing announcements, and standee displays. Pre-orders are now open.
The promotion period runs from July 21 through July 27. At all Animate stores nationwide, customers who purchase or pick up a pre-ordered copy of the album will receive a special message receipt printed with a reproduced handwritten message from the unit. Those same stores will also screen exclusive comment videos from MECHATU-A and play opening and closing announcements-Oriens handles the opening, Dytica the closing.
Handwritten comment cards from members will be displayed at 16 selected Animate stores, including the Ikebukuro Main Store, Umeda Store, and Shinjuku Store. The standee displays are split geographically: Ikebukuro Main Store gets the four Oriens members, while Umeda Store gets the four Dytica members. Pre-orders are currently being accepted at all participating retailers and through the Niji Store.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.