Meta Produce Acquires VTuber Agency MAHA5JAPAN
The acquisition brings an Indonesia-origin VTuber brand under a Japanese management and M&A advisory firm, signaling a shift toward structured IP and corporate collaboration development for the agency.
Key Facts
- Meta Produce LLC acquired the VTuber agency MAHA5JAPAN from Rentracks Co., Ltd. on July 17, 2026.
- MAHA5JAPAN is the Japan project of MAHA5, a VTuber agency originating from Indonesia.
- Meta Produce is based in Shibuya, Tokyo, was established in 2022, and is led by representative member Yuya Sukeda.
- Rentracks Co., Ltd. is listed on the Tokyo Stock Exchange Growth market under code 6045.
- Meta Produce plans to strengthen operational support, content production, merchandise and IP development, and corporate tie-ups.
Reporting from 2 sources: MoguLive, PANORA.
Meta Produce LLC, a Tokyo-based company founded in 2022, has taken over the VTuber agency MAHA5JAPAN from Rentracks Co., Ltd., effective July 17, 2026. MAHA5JAPAN began as the Japan project of MAHA5, a VTuber agency originating from Indonesia. Its affiliated VTubers are active mainly on YouTube, where they stream games, sing, chat, post short videos, and take part in events and corporate collaborations. Meta Produce said it will prioritize the continuation of talent activities and stable content delivery to fans after the transfer. The company plans to gradually strengthen operational support, content production, merchandise and IP development, and corporate tie-ups. It also intends to build planning, production, sales, and management functions to support creators. Representative member Yuya Sukeda said in a statement that Meta Produce will build an environment where affiliated talents can focus on creation and streaming with peace of mind, and will construct systems so that content and IP are loved for a long time. The transfer date is July 17, 2026, and the official website is jp.maha5.com.
- Meta Produce is headquartered in Shibuya, Tokyo, and lists its business as management consulting, M&A advisory, and entertainment.
- Rentracks is listed on the Tokyo Stock Exchange Growth market under code 6045.
- The transferor Rentracks operated MAHA5JAPAN before the handover; Meta Produce took over the business rather than acquiring the company itself.
- Meta Produce said it will respect the relationships between talents and fans, the brand, and the content that MAHA5JAPAN has valued.
- Sukeda's full statement adds that Meta Produce's responsibility is to carry the agency's appeal to the next stage while keeping its connections with talents, fans, and related parties.
- The company said it aims to connect the agency to its next growth stage by building out planning, production, sales, and management functions.
- MAHA5JAPAN's official channels include a YouTube channel at youtube.com/c/MAHA5JAPAN and an X account at x.com/maha5_jp.
- Meta Produce's own website is metaproduce.jp, and its office is at Jingumae 1-4-20 in Shibuya.
- The announcement was published on PR TIMES, with the release available at prtimes.jp/main/html/rd/p/000000003.000187656.html.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.