Metamars Inc. Raises Funds From Takara Group and Uniontech
The funding signals that metamoon's live commerce business model, built on TikTok Shop in Japan, has reached a scale that attracts investment from established groups, with the company aiming to solidify its position in a rapidly expanding market.
Reporting from 1 sources: ASCII.jp.
Metamars Inc., operator of the TikTok Shop certified partner brand metamoon, announced funding from TAKARA Group and Uniontech Co., Ltd. The amount and equity ratio are not disclosed. The company reported monthly GMV for metamoon operations exceeded 400 million yen in April 2026 and surpassed 500 million yen in May. Funds will go toward creator network expansion, technology infrastructure, new partnerships, and platform diversification. An anniversary event is set for June 2 in Ginza.
Metamars Inc., which runs the TikTok Shop official certified partner brand metamoon, has secured funding from TAKARA Group and Uniontech Co., Ltd. The company did not disclose the amount raised or the equity ratio. Metamars President Anna Hoshikawa said the fundraising is meant to translate the company's FY2025 results into further growth. Monthly GMV for metamoon operations and support projects exceeded 400 million yen in April 2026 and passed 500 million yen in May, according to the announcement. The company plans to use the funds to expand its creator network, improve AI-powered content optimization and sales analysis tools, pursue new partnerships, and diversify into multiple live commerce platforms beyond TikTok Shop. Uniontech, a Tokyo-based technology and investment company, cited the high level of completion of Metamars' proprietary e-commerce management system MetaSolar as a reason for its investment. An anniversary event is scheduled for June 2 in Ginza.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.