mikke LIVE Marks One Year Since App Release With Month-Long Event
The slate leans on missions, user-submitted mascot designs, and a ranked streamer battle rather than paid promotions, which is how a smaller live streaming app tries to hold onto listeners and livers in its second year.
Reporting from 1 source: ASCII.jp.
KUBARU JAPAN will run a mikke LIVE anniversary event from September 21 to October 31, 2026, marking one year since the app's release. The lineup includes a puzzle campaign with a prize pool worth 3 million yen, a call for mascot designs under the name mikke Friends, and a seven-day ranking battle to crown the app's first champion liver.
The event runs in three parts. A puzzle campaign from September 21 to October 16 gives users pieces for tasks such as logging in, watching streams, charging, and inviting friends; collecting all five pieces completes a card, and everyone holding a card shares in a prize pool worth 3 million yen, drawn every Sunday at 21:00 with a final round on Friday, October 16.
A separate call for mascot designs, mikke Friends, takes submissions from September 21 to October 5 and opens voting from October 10 to October 16. Adopted designs become character gifts, and the app says some may later return as animated gifts.
The main event is a championship battle from October 10 to October 16, ranking livers over seven days by support points. Tickets are free through missions, and the winning liver is named the anniversary's first champion.
- Puzzle Collection: Prize pool worth 3 million yen, September 21 to October 16
- mikke Friends: Mascot design call, submissions September 21 to October 5, voting October 10 to October 16
- 1st Anniversary Championship Battle: Seven-day ranking to crown the first champion liver, October 10 to October 16
- Password Challenge: Held daily
- 1st anniversary limited gifts: Released during the event
- Official social media campaigns: Limited campaigns on mikke LIVE official accounts
- Referral campaign
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.