Milky☆Subway Teams With Gokurakuyu and Raku Spa for Bathhouse Collaboration
The event marks one of the first major cross-promotional campaigns for the Milky☆Subway franchise, extending its brand into the real-world bathhouse experience with a full slate of original merchandise and themed amenities.
Reporting from 1 sources: Denfaminicogamer.
Galactic Express Milky☆Subway is collaborating with the Gokurakuyu and RAKU SPA bathhouse chain for an event titled 'The Most Totonou in the Galaxy!? ~Getting Off at Gokurakuyu~.' The campaign runs June 18 to July 7 at 25 locations nationwide, featuring newly drawn goods, themed baths, collaboration menu items, and in-store voice dramas.
The collaboration, announced Thursday, will transform 25 Gokurakuyu and RAKU SPA locations into Milky☆Subway-themed spaces from June 18 to July 7. Visitors who purchase the admission fee plus the 'Milky☆Subway Plus Set' receive a random muffler towel from nine designs. Six character-themed baths will rotate by period, and the stores will feature character panels, banners, and plush photo spots.
Newly drawn illustrations appear on collaboration goods sold in-store and online starting June 18. A purchase of 2,000 yen or more at stores earns one original clear card from seven types. Collaboration menu items, including character-inspired drinks and an 'Ekiben Soba Combo,' come with random coasters from nine designs. In-store broadcasts will play mini voice dramas featuring the pairs Chiharu & Makina, Akane & Kanata, and Kurt & Max, written for the event.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.