Milky Turns 75 With a Samansa Mos2 Apparel Line
Fujiya's Milky candy and the fashion brand Samansa Mos2 will release a 10-item collaboration on November 14, 2026, sold at Samansa Mos2 stores nationwide and on the CAN ONLINE SHOP web store.
1 source 2d ago
Reporting from 1 source: Nijimen.
Why it matters
A candy brand marking 75 years is doing it through apparel rather than confectionery, betting that Peko-chan and the wrapper carry enough recognition to sell a full clothing and accessory range at retail.
Key Facts
- Fujiya's Milky and Samansa Mos2 release a 10-item collaboration on November 14, 2026.
- The items are sold at Samansa Mos2 stores nationwide and on the CAN ONLINE SHOP web store.
- The embroidered cardigan costs 6,600 yen and comes in kinari, red, and charcoal.
- The tote bag costs 4,400 yen, with Peko-chan on the red version and Poko-chan on the green.
- Samansa Mos2 is operated by CAN Co., Ltd.
The lineup covers sweatshirts, cardigans, tote and canvas bags, charms, pouches, socks, and hats in Milky red, with Peko-chan, the logo, and the wrapper as motifs. A limited shopper is a first-come gift at stores.
Six of the ten items have published details so far. The rib frill sweatshirt is 6,050 yen in kinari, red, and mint, and the embroidered cardigan is 6,600 yen in kinari, red, and charcoal, with candy embroidery on the chest. The tote bag runs 4,400 yen in red and green, and the character changes with the color: Peko-chan on red, Poko-chan on green. The charm is 1,650 yen in blue and black, logo socks are 1,870 yen in white and red, and a beret is also listed. All prices include tax, and all sizes are free size.
- Rib Frill Sweatshirt: 6,050 yen; kinari, red, mint
- Embroidered Cardigan: 6,600 yen; kinari, red, charcoal
- Tote Bag: 4,400 yen; Peko-chan on red, Poko-chan on green
- Canvas Bag: second bag type alongside the tote
- Charm: 1,650 yen; blue, black
- Logo Socks: 1,870 yen; white, red
- Beret: price and colors not stated in the article
- Pouch: detailed among the 10 items
- Hats: hats listed in the lineup beyond the beret
- Limited shopper: first-come, first-served gift at stores
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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