MIXI Design Division Reports 98% Man-Hour Reduction With AI Tools
The Design Division's results show a concrete path from AI experimentation to measurable production gains at a major Japanese game company.
Reporting from 1 sources: ASCII.jp.
MIXI's Design Division has generated over 500 AI use cases and achieved a 98% reduction in man-hours on the Monster Strike social media project. The division holds AI presentations twice a year and has incorporated AI into evaluation metrics. Executive Officer Yoshiyuki Yokoyama discussed the organization's shift to AI-native manufacturing.
MIXI's Design Division has logged over 500 AI cases since the company began promoting organizational AI use in 2023. The company-wide AI utilization rate now exceeds 99%. One project, the Monster Strike social media activation, cut production time from 14 business days to one hour using Adobe Firefly and Google Flow, and a post from that campaign reached 6th place in Japanese trends. A PR video for LaLa arena TOKYO-BAY was produced from two still images in half a day using the same tool. The division holds internal AI presentations twice a year, maintains guidelines, and has made AI use part of performance evaluations. Executive Officer and CDO Yoshiyuki Yokoyama said the initial motivation was half crisis and half the need to align as a cross-functional organization.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.