Mobile Game Lifecycle Seminar Set for October 29 in Shibuya
The session lineup splits mobile game work into two halves, acquiring users for new titles and winning back users on titles already running for years, and treats both as one lifecycle problem rather than separate disciplines.
Reporting from 1 source: GameBusiness.jp.
GameBusiness.jp will hold an offline seminar on mobile game lifecycle strategy on Thursday, October 29, 2026, at Hikarie Conference in Shibuya, sponsored by Moloco. Takeshi Ariki, head of Moloco Ads Japan, gives a keynote on new title trends drawn from Moloco's report on a mobile game's first year. A panel with MOTTO's Motoo Sato as MC, Ponos's Akira Murayama, and Konami's Jiro Sogo covers marketer-led re-engagement.
Attendance is capped at 50 people, and the event runs offline at Hikarie Conference in Shibuya on Thursday, October 29, 2026, with Moloco as sponsor.
Ariki's keynote draws on Moloco's research report on a mobile game's first year, covering how growing overseas titles acquire initial users quickly, how they target audiences, and how they approach return on ad spend. The panel then shifts to titles already in operation, asking what re-engagement is for and which KPIs measure it, along with external payment flows and the use of collaborations and anniversary measures as peak moments.
Ponos's Murayama works on The Battle Cats; Konami's Sogo is assistant producer on eFootball.
- Takeshi Ariki (Head of Moloco Ads Japan): Keynote on new title release trends and what growing overseas titles have in common
- Motoo Sato (Representative Director, MOTTO Co., Ltd.): MC for the panel discussion
- Akira Murayama (Manager, Digital Marketing Office, Ponos Co., Ltd.): Panelist; Ponos handles titles such as The Battle Cats
- Jiro Sogo (Assistant Producer, eFootball, Konami Digital Entertainment Co., Ltd.): Panelist on marketer-led re-engagement
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.