Mobile Police Patlabor Novel 'Sushi-ya no Goto' Pop-Up Shop Opens in Shinjuku
The pop-up shop physically ties the novel's release to the ongoing Patlabor EZY theatrical project, offering a single retail destination for both new and current franchise merchandise.
Reporting from 3 sources: Denfaminicogamer, Dengeki Hobby Web, Magmix.
Genco Inc. announced on June 24 that a pop-up shop commemorating the release of the novel 'Sushi-ya no Goto' will run from June 25 to July 5 at Calendarum on the second floor of Shinjuku Marui Annex in Tokyo. The novel, written by series composition and scriptwriter Kazunori Ito and published by Bungeishunju, depicts former Special Vehicles Section 2nd Division 2nd Platoon Captain Kiichi Goto running a small sushi restaurant in Atami 30 years after the events of the original series, with visits from former squad members. The pop-up shop sells goods featuring the cover illustration by manga author Masami Yuki, including clear files, tenugui hand towels, acrylic stands, and keychains. It also carries the novel itself, a special feature magazine, and some theatrical merchandise from the ongoing 'Mobile Police Patlabor EZY FILE1' project. No advance reservation is required, but numbered tickets may be distributed on weekends due to expected congestion. Weekday hours are 3:00 PM to 8:00 PM, with weekend hours starting earlier. The novel is priced at 1,980 yen for the print edition and 1,900 yen for the digital edition, spanning 272 pages.
The pop-up shop is officially named the "Mobile Police Patlabor Novel 'Sushi-ya no Goto' Release Commemorative Pop-Up Shop." The press release calls the novel an "authentic (?) sequel." The shop is described as "full of Captain Goto" goods.
Hours vary by day. Thursday, June 25 runs 3:00 PM to 8:00 PM. Weekdays after that are also 3:00 PM to 8:00 PM, though the store may open 30 minutes to an hour earlier, with announcements on the official X account (@patlabor0810). Saturday, June 27, Sunday, June 28, and Saturday, July 4 run 10:30 AM to 7:00 PM. Sunday, July 5 runs 10:30 AM to 5:00 PM, with the exhibition closing at 3:00 PM. The hours differ from Shinjuku Marui Annex's operating hours.
One item, the "Acrylic Stand with Background," was delayed and will go on sale from the store opening on June 26. The special feature magazine sold alongside the novel is "Weekly Bunshun Entertainment+ Special Feature: Mobile Police Patlabor." The novel's ISBN is 978-4-16-392097-9.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.