Mr Trippy Announced: Ice Cream Shop Sim Doubles as Drug Trafficking Game
The game marks Silver Bullet's debut as a label, shifting from a support program for indie developers to producing its own original IP, which could signal a new direction for Silver Lining Interactive's portfolio.
Key Facts
- Silver Lining Interactive announced 'Mr Trippy' on August 4, with a planned release on PC via Steam in 2027.
- The game is developed by Silver Bullet, a new in-house IP development label that began as a nurturing program for indie developers.
- Players must launder money through city shops, such as a laundromat labeled 'Legit Laundry,' to reinvest profits into vehicle customization and business expansion.
- The Steam store page for 'Mr Trippy' is currently available, but the release date is undecided and supported languages do not include Japanese.
- The concept for 'Mr Trippy' originated from an ice cream van parked outside the publisher's office, with CEO Luke Keighran suggesting an ice cream van simulator that also deals drugs.
Reporting from 2 sources: Automaton, Game Spark.
Publisher Silver Lining Interactive announced on August 4 that it will release 'Mr Trippy', a dark comedy management simulation developed by its in-house label Silver Bullet. The game is planned for PC via Steam in 2027. Players run an ice cream mobile vendor that secretly sells illicit items disguised as regular products to specific clients. The trailer shows coded orders like 'vanilla ice cream with drugs' and 'chocolate ice cream with a cannabis joint.' The city is monitored by police and undercover investigators, so players must keep a 'Heat Meter' low by reading customer orders and surroundings. If caught, the business continues from prison. Earned cash cannot be invested directly; players must launder money through city shops, such as a laundromat labeled 'Legit Laundry,' to clean funds for vehicle customization and expansion. The old van can be customized with body color, wheels, and roof decorations, and expanding to new districts brings new customers and recipes. Silver Bullet is a new label that began as a nurturing program for indie developers and evolved into an in-house IP development studio. 'Mr Trippy' is its first title, with other original projects in progress. The concept came from an ice cream van outside the publisher's office, with CEO Luke Keighran suggesting a simulator that also deals drugs.
- Silver Bullet is an in-house IP development label under UK publisher Silver Lining Interactive, founded as a nurturing program for indie developers before shifting to original prototyping.
- CEO Luke Keighran pitched the concept after an ice cream van parked outside the publisher's office, suggesting "an ice cream van simulator that also deals drugs."
- The trailer shows "other products" stored in a drawer being prepared into ice cream and other items, with sticky notes carrying coded orders like "vanilla ice cream with drugs" and "chocolate ice cream with a cannabis joint."
- Players must deceive local police and the FBI, analyzing customer purchase patterns to leave no evidence and keep the heat gauge low.
- Money laundering happens through city shops, including a laundromat labeled "Legit Laundry," where large amounts of cash are carried in; clean funds go toward vehicle customization and business expansion.
- The ice cream van offers customization for body color, wheels, and roof decorations, and expanding to new districts introduces customers with different preferences and new recipes.
- Game Spark notes the Steam store page is live but the release date is undecided, and the listed supported languages do not include Japanese.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.