NANA Collaborates With Love Liner on Limited Edition Eyeliners and Mascara
The collaboration uses packaging that requires buying two products to complete a heart design, turning a standard makeup release into a collectible tied directly to the series' central relationship.
Reporting from 2 sources: Comic Natalie, Anime Anime.
Ai Yazawa's manga "NANA" is collaborating with eye makeup brand Love Liner for a limited edition cosmetics line. The collection includes two types of liquid eyeliner and a mascara, all priced at 1,760 yen including tax. The packaging is designed so that placing two boxes side by side forms a single heart, referencing the relationship between protagonists Nana Osaki and Hachi (Nana Komatsu). The liquid eyeliners come in black for Nana and dark brown for Hachi, while the mascara features both characters together. Details from the story, such as the strawberry glass and key from Room 707 where the two lived, appear as accents on the packaging. Advance sales begin June 9 at the official online store of msh, the company behind Love Liner. From June 16, the products will also be available at msh's official Rakuten and Qoo10 stores. Limited quantities will arrive at variety shops and drugstores nationwide starting in mid-June, though release dates vary by store.
The collaboration came together because Love Liner's brand philosophy, which encourages people to enjoy their own version of "kawaii" while valuing individuality, aligns with how Nana and Hachi approach fashion in the manga, according to Anime Anime.
For the liquid eyeliners, two tip options are available: "Liquid Eyeliner R5" with a 0.1mm tip and "Liquid Eyeliner R5 Ultra Fine" with a 0.01mm tip, per Comic Natalie. The mascara, "All Lash Mascara Long & Separate," comes in two shades, Deep Black and Brown Black, and both feature an illustration of Nana and Hachi together. The containers and packages each have different illustrations, with Love Liner's delicate touch reproducing the fine lines characteristic of Ai Yazawa's art style, Anime Anime noted.
The products are available in limited quantities. Advance sales begin June 9 at the official online store of msh, the company behind Love Liner. From June 16, they will also be sold at msh's official Rakuten and Qoo10 stores. Variety shops and drugstores nationwide will carry them starting in mid-June, though release dates vary by store and some stores may not stock the items.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Comic Natalie 「NANA」デザインのラブ・ライナーが限定登場 並べると1つのハートに
- Anime Anime 「NANA」絶対ゲットしたい！ナナ＆ハチの限定デザインコスメが登場☆「ラブ・ライナー」コラボ