Naniwa Danshi Front Sanrio Party Land TV Spot Ahead of October 29 Switch Launch
Sanrio Games is being pitched as a cooperative, low-control-barrier business line for a character company, and putting a seven-member idol group in front of it is how Sanrio buys attention for its first release.
Reporting from 1 source: 4Gamer.net.
Sanrio Party Land, the first release from Sanrio Games, gets a new TV commercial starring all seven members of Naniwa Danshi. At an October 20 presentation in Ariake, the group played minigames with Hello Kitty, Pompompurin, and Cinnamoroll and made a cake based on an in-game minigame. The Switch title ships October 29 at 6,380 yen, with more than 45 minigames and over 145 characters.
Sanrio Games launched in April, and Sanrio Party Land is its first release. Executive Officer Kosuke Hamazaki framed the label as a game business built on the corporate philosophy of "everyone getting along together," and said the simple controls and cooperative design are meant to let people who are not good at games, including grandparents, play alongside everyone else.
The commercial's concept is "If everyone does it together, we'll get along even better!" and the seven members appear in it from the October 29 release date. Web movies with the group roll out on Sanrio Games' official social media from November.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.