Sanrio Party Land is a Nintendo Switch party game scheduled for release on October 29, 2026 at 6,380 yen. Sanrio Games discussed the title at Tokyo Game Show 2026 on September 17, its first business day.
Sanrio Party Land is the first Sanrio Games title with a release date. The in-house game brand, launched in April 2026, announced on August 20 that it would exhibit at Tokyo Game Show 2026 at Makuhari Messe from September 17 to 21, and that attendees could try Party Land there. The party game is scheduled for October 29 for Nintendo Switch. At the show, the game appeared alongside the smartphone rhythm game Sanrio Kawaii Me Live!, planned for 2027, and wall-sized illustrations of the Knights and Lords from Fragaria Memories Color of Wishes.
On September 17, the event's first business day, Sanrio Games held a developer talk stage for Party Land. Katsuyoshi Tanabe, general manager of Sanrio's Game Business Division, and Toya Yoneda, senior manager in the same division's marketing section, spoke, with Hello Kitty and Pompompurin on stage. The game is priced at 6,380 yen and supports solo play, local multiplayer, and online play for up to four players. It features more than 145 Sanrio characters and over 45 original cooperative minigames set across five areas of Party Land.
The stated design goal is a game themed on Sanrio's corporate philosophy of everyone getting along, one that three generations of a family can play together. Tanabe said that goal led the team to the party game genre. Yoneda demonstrated three minigames live. Sanrio Games plans roughly 10 game releases over three years, and Party Land is the first title meant to reach players who have not engaged with Sanrio through merchandise, stores, or Puroland.
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
Sep 19
Sanrio Games held a developer talk stage for Sanrio Party Land at Tokyo Game Show 2026 on September 17, the event's first business day. Katsuyoshi Tanabe, general manager of Sanrio's Game Business Division, and Toya Yoneda, senior manager in the same division's marketing section, spoke, with Hello Kitty and Pompompurin on stage. Sanrio Party Land is scheduled for release on October 29, 2026 as a Nintendo Switch party game priced at 6,380 yen. It supports solo play, local multiplayer, and online play for up to four players. The game features more than 145 Sanrio characters and over 45 original cooperative minigames set across five areas of Party Land. Tanabe said the team aimed for a game themed on Sanrio's corporate philosophy of everyone getting along, one that three generations of a family can play together, which led to the party game genre. Yoneda demonstrated three minigames live.
Aug 20
Sanrio announced on August 20, 2026 that its in-house game brand Sanrio Games will exhibit at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to 21. The brand, launched in April 2026, will occupy two areas: a general exhibition booth in Hall 8 and the Family Game Park 2026 at TKP Tokyo Bay Makuhari Hall. Attendees can try the party game Sanrio Party Land, scheduled for release on October 29 for Nintendo Switch and Nintendo Switch 2, and the smartphone rhythm game Sanrio Kawaii Me Live!, planned for 2027. The booth will also debut wall-sized game illustrations of the Knights and Lords from Fragaria Memories Color of Wishes. Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll will appear at the booth, with a DJ performance by Kuromi and a live show by Pompompurin. Talk stages feature Shizuku from Polkadot Stingray for Sanrio Kawaii Me Live! and voice actors Gakuto Kajiwara and Shunsuke Takeuchi for Fragaria Memories Color of Wishes. Visitors receive limited-edition sun visors.