Neighborhood Story and Sanrio Characters Collab Pop-Up Store Announced
The collaboration pairs a classic 1990s shoujo manga with Sanrio's globally recognized character brand, producing a merchandise event that targets nostalgic adult fans with a 'stylish adult cute' aesthetic.
Reporting from 1 sources: Anime Anime.
A pop-up store collaboration between Ai Yazawa's manga "Neighborhood Story" and Sanrio characters will run in four Japanese cities starting July 10, 2026. The store will sell exclusive merchandise including plush toys, keychains, acrylic dioramas, and apparel. The first venue is Yurakucho Marui in Tokyo.
The pop-up store, titled "Neighborhood Story × Sanrio Characters POP-UP STORE," will open at Yurakucho Marui in Tokyo on July 10, 2026, and run through July 20. Subsequent stops include Namba Marui in Osaka (August 21-30), Nagoya PARCO (September 12-27), and Shibuya Modi in Tokyo (October 16-25). The collaboration merges the fashion-forward world of Akko Hoshino with Hello Kitty, My Melody, and other Sanrio characters.
Merchandise includes five types of plush toys, four double charm keychains, closet-style acrylic dioramas, plush pouches, A3 posters, sticker sets, can mirrors, hair clips, half-zip pullovers, and shopping bags. The Shibuya venue will carry additional items: mugs, towel handkerchiefs, pouches, hair ribbons, and loungewear.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.