Neighborhood Story and Sanrio Characters Collab Pop-Up Store Runs in 4 Cities
The collaboration brings together two distinct style-driven properties-Yazawa's fashion-forward manga world and Sanrio's character brand-in a merchandise event aimed at an adult fanbase.
Reporting from 1 sources: Dengeki Hobby Web.
Ai Yazawa's Neighborhood Story and Sanrio characters are teaming up for a pop-up store tour across four Japanese cities starting July 10, 2026. The stores will sell adult-cute goods including plushies, keychains, loungewear, and more, with each venue offering some exclusive items.
The pop-up store opens July 10 at Yurakucho Marui in Tokyo, running through July 20. It then moves to Namba Marui in Osaka (August 21-30), Nagoya PARCO (September 12-27), and Shibuya Modi in Tokyo (October 16-25). Movic is handling sales.
Merchandise includes five types of plushies at 5,280 yen each, plushie keychains, double charm keychains, a closet-style acrylic diorama, mugs, and apparel such as a half-zip pullover (8,250 yen) and loungewear (13,200 yen). The Shibuya venue adds several exclusive items, including a can mirror, hair clip, pouch, hair ribbon, and loungewear.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.