Netflix Paid $587 Million for Ben Affleck's AI Startup InterPositive
The disclosed price confirms the scale of Netflix's investment in AI-assisted post-production and its strategy to integrate such tools without displacing creative staff.
Reporting from 1 source: GIGAZINE.
Netflix's quarterly SEC filing revealed the company paid $587 million (about 95 billion yen) to acquire InterPositive, the AI filmmaking startup co-founded by Ben Affleck. The deal, announced in March 2026, had not disclosed a price until now. InterPositive's toolkit assists with post-production tasks like mixing, color correction, and visual effects. Netflix CCO Bela Bajaria said the tools are meant to expand creative freedom, not replace workers. A team of 16 engineers and creators will join Netflix, with Affleck serving as a senior advisor.
Netflix's quarterly report filed with the SEC put a $587 million price tag on InterPositive, the AI startup co-founded by Ben Affleck. The acquisition was announced in March but the figure had not been made public until now, matching earlier estimates that the deal could reach $600 million. InterPositive's technology is not a generative AI for images or video from scratch; it is a toolkit designed to assist with post-production work such as mixing, color correction, shot completion, and lighting adjustments. Netflix's chief content officer, Bela Bajaria, stated that the tools are intended to expand creative freedom rather than limit or replace the work of writers, directors, and actors. Sixteen engineers, researchers, and creators from InterPositive will join Netflix, and Affleck will take on a senior advisory role.
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