New Blood Interactive CEO on Why Exhibiting at BitSummit Is a Dream for Western Devs
New Blood Interactive's BitSummit presence signals a deliberate push into the Japanese market for a Western publisher whose retro FPS niche has historically had low visibility there.
Reporting from 1 sources: Game Spark.
New Blood Interactive CEO Dave Oshry said exhibiting at Japanese events like BitSummit is a dream for Western game industry people, in an interview published by Game Spark on May 28, 2026. The publisher, known for retro-style FPS titles such as ULTRAKILL, DUSK, and Amid Evil, brought Tenebris Somnia and the dungeon crawler Dungeons of DUSK to BitSummit PUNCH in Kyoto. Oshry noted that many Western developers grew up on Japanese games and want their own games accepted in Japan. The company's booth featured a blood-soaked bed display recreating a scene from Tenebris Somnia, built by Ukiyo Studios staff. Regarding localization, Oshry said DUSK already has Japanese support, and ULTRAKILL will get a Japanese localization when version 1.0 launches. He acknowledged that data on demand for retro FPS in Japan is limited, but said the company values direct fan feedback. Tenebris Somnia is planned for release within the year.
New Blood Interactive CEO Dave Oshry told Game Spark that exhibiting at BitSummit PUNCH in Kyoto was a long-held goal for the company, not a reaction to the success of any single localized title. The publisher, which started in 2013 and recently celebrated its 12th anniversary, brought two games to the show: Tenebris Somnia, a live-action and pixel-art survival horror hybrid supervised by Airdorf, and Dungeons of DUSK, a turn-based dungeon crawler. Oshry described exhibiting a turn-based game in Japan, the primary market for the Wizardry series, as another dream fulfilled.
The booth's centerpiece was a bed display splattered with blood, recreating a scene from Tenebris Somnia. Ukiyo Studios interpreter Mr. Takahashi said he built the display himself on setup night, using materials matching those in the game's live-action film segments. Oshry said the display drew strong visitor reactions and reflected the company's philosophy of going beyond standard playable booths.
On localization, Oshry said DUSK already supports Japanese, and ULTRAKILL will receive Japanese localization when version 1.0 ships across PC, Nintendo Switch 2, PS5, and Xbox. He acknowledged that the company lacks data on Japanese demand for retro FPS and boomer shooters, but said fan feedback at events and on social media directly influences their decisions. Takahashi added that Tenebris Somnia is being developed with localization in mind from the start, a shift from earlier titles like FAITH: The Unholy Trinity, which required a full rebuild for Japanese support.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.