NewDays Rolls Out 20 Suica's Penguin Items From October 27
The campaign is a farewell run for a mascot due to retire at the end of fiscal 2026, so the merchandise calendar is the last window NewDays has tied to the character.
Reporting from 1 source: Anime Anime.
NewDays runs a Suica's Penguin campaign from October 27 to November 16, 2026, marking the 25th anniversary of both the store chain and Suica, and thanking the mascot ahead of its graduation at the end of fiscal 2026. Twenty original products go on sale in stages, including a 2,000 yen Kids' Lunch with a drawstring bag sold only on October 30, November 6 and November 13, macarons at 270 yen each, and 12 goods items.
The Kids' Lunch is the item with the tightest schedule: the insulated drawstring bag changes design weekly, so the set is sold only on three Fridays. Counter coffee shops join in by serving hot drinks in one of four cup designs showing commuting, travel and outings. NewDays KIOSK stores are not part of the campaign, and stores may differ in what they stock and when sales begin. Prices include tax.
- Suica's Penguin Kids' Lunch with Drawstring Bag: 2,000 yen, sold only on October 30, November 6 and November 13
- Suica's Penguin from the Sea Ice! ~Sea-scented Hijiki and Domestic Grated Yam~: 298 yen
- Suica's Penguin Macaron Framboise: 270 yen
- Suica's Penguin Macaron Chocolat: 270 yen
- Suica's Penguin Macaron Matcha: 270 yen
- Suica's Penguin Marumocchi
- Suica's Penguin counter coffee cup: four designs, for hot menu purchases
- Embroidery Hand Towel: 850 yen
- A4 Clear File: 440 yen
- Mini Ring Notebook: 715 yen
- 3-Connected Acrylic Keychains: 1,045 yen
- Foldable Eco Bag: 1,650 yen each
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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