Nex and HYBE Partner for BTS-Themed Content on Nex Playground
This partnership marks the first artist-specific content on the Nex Playground platform and the first brand collaboration for Starri, signaling a push into music-driven active play and Asian market expansion.
Reporting from 1 sources: 4Gamer.net.
Nex announced a partnership with HYBE to bring BTS-themed music experience content to the Nex Playground active play system in late 2026. The content will be the first brand collaboration for the music rhythm game Starri, allowing players to move their bodies to BTS songs. Nex also plans to expand into Asian markets starting with Japan in 2027.
Nex announced on June 23, 2026, a partnership with HYBE to bring BTS-themed music experience content to the Nex Playground active play system. The content, set for release in late 2026, will be the first brand collaboration for the music rhythm game Starri on the platform. Players will use full-body motion to interact with BTS songs, designed for family play at home. Nex Playground uses camera and motion tracking technology without a controller. The company also plans to enter the Japanese market in 2027 as part of a broader Asian expansion. The BTS collaboration is the platform's first artist-specific content.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.