Nijisanji HEROES and Biore Launch Drugstore Campaign
The campaign brings the cross-agency HEROES unit, which debuted at Nijisanji Fest 2025 with a music video over 5.2 million views, into a real-world retail promotion across four major drugstore groups.
Reporting from 1 sources: KAI-YOU.
Nijisanji and NIJISANJI EN's 11-member hero unit HEROES is collaborating with Kao's Biore brand. From May 25 to June 30, customers buying Biore face care products at drugstore chains including Welcia, Tsuruha, Matsumoto Kiyoshi, and Cocokara Fine will receive original goods. A receipt lottery and a social media campaign offer towels and wall hangings.
The 11 members of HEROES come from three units: Nijisanji's Oriens (Itetsu Saeki, Wen Akagi, Rito Usami, Mana Hibachi) and Dytica (Sho Hoshidora, Kagetsu Murakumo, Rou Koyanagi, Rai Iha), plus NIJISANJI EN's Krisis (Yu Q. Wilson, Vantacrow Bringer, Vezalius Bandage). All share a hero concept and exist on the same world line. The unit's theme song dance video has passed 5.2 million views.
Customers who spend 1,000 yen or more on eligible Biore face care products in one transaction at participating stores will receive HEROES original goods while supplies last. A separate lottery gives 100 winners a towel printed with handwritten messages from the members. A third campaign on the official Biore X account offers 100 winners a wall hanging by following the account and posting a product image.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.