Nijisanji Livers Compete in NijiMEDULLA King Deciding Match Streams
The collaboration ties a VTuber group's competitive streaming format to a consumer product anniversary, bundling limited-edition merchandise with a multi-stream event.
Reporting from 1 sources: PANORA.
Sparty Sparty Inc. and Nijisanji are collaborating for the MEDULLA hair care brand's 8th anniversary. Eleven livers will compete across three YouTube streams starting June 25. A limited-edition 8th Anniversary Box and annual program benefits, including a newly released heat brush in a special design, will be available.
The three-stream lineup splits the 11 participants into teams. Team MOON streams June 25 on Shikinagi Akira's channel with Sakaki Ness, Shikinagi Akira, Kaisei, and Seraph Dazzlegarden. Team SUN streams July 6 on Watarai Hibari's channel with Watarai Hibari, Kitami Yusei, and Fura Kanato. The third stream, July 9 on Lauren Iroas's channel, features Kaida Haru, Kanae, Hoshikawa Sara, and Lauren Iroas.
Each stream sells a special set with limited novelties in colors inspired by the participating livers' recommended scents. The annual program adds a Heat Silky Brush in a limited original design and a Head Spa Lift scalp massager. A prediction campaign on MEDULLA's X account lets viewers guess the winner for a giveaway.
- Team MOON: Streams June 25 on Shikinagi Akira's channel; livers: Sakaki Ness, Shikinagi Akira, Kaisei, Seraph Dazzlegarden
- Team SUN: Streams July 6 on Watarai Hibari's channel; livers: Watarai Hibari, Kitami Yusei, Fura Kanato
- Team Kaida Haru, Kanae, Hoshikawa Sara, Lauren Iroas: Streams July 9 on Lauren Iroas's channel; livers: Kaida Haru, Kanae, Hoshikawa Sara, Lauren Iroas
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.