One Acre and Nihon Bungeisha Launch Ad Package Using Weekly Manga Goraku
A digital-native marketing company is deliberately turning to a print manga magazine to reach older, high-spending readers that SNS cannot touch.
Reporting from 1 source: ASCII.jp.
One Acre Inc., an SNS marketing firm, and Nihon Bungeisha, publisher of Weekly Manga Goraku, are jointly offering an advertising and collaboration package that uses the magazine's pages and comic IP. The initiative targets the 50-70 age demographic, which is hard to reach via SNS and holds most of Japan's personal financial assets. Advertiser recruitment begins today.
One Acre Inc., which typically runs TikTok and short-drama campaigns, is partnering with Nihon Bungeisha to sell ad space and comic IP from Weekly Manga Goraku. The magazine's readership is about 90% aged 50 or older, a group that holds the majority of personal financial assets in Japan but is difficult to reach through digital ads. One Acre will handle planning and sales; Nihon Bungeisha provides the magazine pages and comic properties. The package is open to any industry, with past examples including a supplement brand using a manga character as a PR figure. This is the first such collaboration in the magazine's 60-year history.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.