OpenAI Adds Virtual Try-On to ChatGPT Shopping
OpenAI is rebuilding its shopping push around image generation after the direct-purchase feature it added in April 2025 did not deliver the results it expected, according to TechCrunch.
Reporting from 1 source: GIGAZINE.
OpenAI updated ChatGPT on October 1, 2026, adding a "Try on" button that generates an image of a user wearing a selected item of clothing or an accessory. Users upload a selfie, and ChatGPT Images 2.5 produces the image. A favorites feature saves items, and try-on images saved with them, for later. OpenAI says the features are rolling out worldwide.
The "Try on" button appears on clothing and accessories presented inside ChatGPT. Pressing it prompts the user to take or choose a selfie, and ChatGPT Images 2.5, announced on September 8, 2026, generates an image of that person wearing the item. Users can also upload a screenshot or a product image and ask ChatGPT to put it on them.
Items can be saved to favorites by clicking the icon at the top right of the listing. If an item was virtually tried on, the generated image is saved with it. OpenAI also says ChatGPT can assemble a full outfit from a written description or find purchasable products from a photo of a person's outfit.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GIGAZINE ChatGPTが服をバーチャル試着できる新機能を追加