OpenAI Launches First ChatGPT Brand Campaign in Japan
The campaign signals a shift in OpenAI's Japan communication from what ChatGPT can do to how it changes daily life, using local cultural expressions and generational music.
Reporting from 1 source: GameBusiness.jp.
OpenAI has launched its first ChatGPT brand campaign in Japan, rolling out across digital ads, YouTube, and digital OOH. The campaign depicts ChatGPT as an indispensable daily companion rather than promoting features. It features three stories of individuals using ChatGPT, with brand films and how-to films directed by Chūdai Kojima, shot on 35mm film.
OpenAI's first Japan brand campaign moves away from feature promotion. Instead, the ads frame ChatGPT as an indispensable companion in daily life that helps turn ideas into results.
The campaign tells three stories: an office worker building a new life after a transfer, a cafe owner developing a sign donut with ChatGPT, and a music bar team delegating administrative tasks. Each story has a brand film and a how-to film showing actual usage.
Director Chūdai Kojima, winner of the New Director Award at the 35th Japan Movie Critics Awards, shot the visuals on 35mm film with one-shot takes. The music includes Ikuma Dan's Miyamoto Musashi, Anri's Windy Summer, and Kan ROY's Offer.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp OpenAI、日本初のChatGPTブランドキャンペーンを開始―「日常の相棒」としてのAIを描く