OPENREC.tv Rebrands to Mellow-Fan on July 1
The rebranding shifts the service from a general live streaming tool to a fan community platform focused on long-term creator-fan relationships across multiple genres.
Reporting from 1 sources: ASCII.jp.
OPENREC Co., Ltd. will rebrand its live streaming service OPENREC.tv to mellow-fan on July 1, 2026, with the concept of creating a comfortable space together with fans. A new brand logo was unveiled today, designed to express the deep connection between creators and fans through a waveform inspired by an electrocardiogram.
OPENREC Co., Ltd. announced the rebranding of its live streaming service OPENREC.tv to mellow-fan, effective July 1, 2026. The new name and concept, unveiled on June 19, aim to position the platform as a fan community service where creators and fans can build calm, deep connections. The company released a new symbol logo featuring a waveform that links the initials of creator and fan in a single stroke, inspired by an electrocardiogram. The gradient color scheme, themed on maro tea that shifts from blue to pink, represents the emotional range from comfortable moments to heart-pounding excitement. The service plans to expand beyond game streaming to include idols, talents, and actors, supporting community interactions, events, and merchandise planning.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.