Otonal Launches Sound Buzz SNS Creative Service Centered on Voice Actors and VTubers
The service formalizes a strategy of using voice actor and VTuber fan communities as a direct marketing channel on social media, backed by Otonal's data on audio's effect on attention and recall.
Reporting from 1 sources: PANORA.
Otonal Co., Ltd. has launched Sound Buzz, an SNS creative production service that centers on voice actor and VTuber voices and original music. The service targets younger generations who use SNS daily and aims to leverage fandom passion through audio design to improve brand engagement, ad recall, and brand awareness.
Otonal Co., Ltd. announced the launch of Sound Buzz, an SNS creative production service built around voice actor and VTuber voices and original music. The company cites Nielsen and Google research showing that audio environments achieve 2.4 times the attention rate and improve ad recall by 1.4 times and brand awareness by 1.6 times. Sound Buzz produces video content that uses voice actor and VTuber casting, original music, and sound logos to create what Otonal calls a brand's unique sound. The creative can be reused across advertisements and real events. Otonal brings experience from over 4,500 audio ad planning projects and over 1,500 client ad placements to the new service.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.