PANDORA and Sony Form XR Production Committee, Plan Saikyo Muteki Rengo Live
The committee pairs PANDORA's IP and influencer management with Sony's XR tech, making the Saikyo Muteki Rengo live the first test of a new interactive event format.
Reporting from 2 sources: MoguLive, PANORA.
PANDORA and Sony jointly established a production committee to create next-generation experiences using XR technology. The first project is a one-man live by influencer group Saikyo Muteki Rengo, set for January 2, 2027, at SGC Hall Ariake. PANDORA handles production and solutions, while Sony leads technical planning. A second project targets sales promotion.
PANDORA and Sony have set the first project of their new XR production committee: a one-man live by Saikyo Muteki Rengo, the influencer group PANDORA supports with label-like activities. The performance is scheduled for January 2, 2027, at SGC Hall Ariake, with the official title and ticket details to be announced later.
The committee was established to fuse PANDORA's IP solutions with Sony's XR technology, aiming to create experiences that blend real and digital spaces. PANDORA will handle overall production and solution provision, while Sony is responsible for technical planning and operation centered on XR. The live will deploy immersive technologies, including XR overlays of three-dimensional images onto real space, for interactive staging.
A second project is planned to expand into sales promotion, using digital content in stores and event venues to create new customer experiences.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.