PANDORA Launches Hybrid Music Label and Publishing Business with XTuber Creator iTVY
The launch is a structural play rather than a single release: PANDORA is consolidating label and publishing rights under one roof, and the rumored identity of iTVY is the hook drawing attention to a model the company says will make it a hub for real and virtual creators.
Key Facts
- PANDORA, an IP solutions company based in Shibuya, Tokyo, announced the launch of its music label and publishing management business on September 1, 2026.
- The first release under the new PANDORA label is 'Day Breaker' by Saikyo Muteki Rengo, released on August 29, 2026.
- XTuber creator iTVY joins PANDORA as a producer and co-composed 'Day Breaker' with Marcello Jonno.
- PANDORA outsources publishing management to AMUSE and handles copyright protection and revenue distribution through JASRAC and NexTone.
- 'Day Breaker' has lyrics by Niki, production by iTVY, and mixing and mastering by Wayson Scream.
Reporting from 2 sources: ASCII.jp, PANORA.
PANDORA, an IP solutions company based in Shibuya, Tokyo, announced on September 1 that it has launched a music label and publishing management business focused on real and virtual promotion. The company will outsource publishing management to AMUSE and handle copyright protection and revenue distribution through JASRAC and NexTone, consolidating master and publishing rights under one roof. XTuber creator iTVY joins as a PANDORA producer, and the company says he is rumored to be the alias of a producer behind multiple mega-hits in the Japanese music scene. The first release is 'Day Breaker' by Saikyo Muteki Rengo, out August 29, 2026, with lyrics by Niki, composition and arrangement by iTVY and Marcello Jonno, production by iTVY, and mixing and mastering by Wayson Scream. PANDORA says the structure cuts intermediate costs and returns revenue directly to the artists involved in writing and producing the music, and lets it license secondary uses such as cover song videos without rights barriers.
PANDORA is an IP solutions company that handles the design, operation, and monetization of IP in one stop. Its CEO is Yoshihiro Izumi. The company's own IP, 人類羽化計画 (Jinrui Uka Keikaku), draws 20 million monthly impressions and will serve as a media channel for the new label's promotion. The label will also push songs into LBE spaces such as karaoke machines and storefronts, and link distribution with SNS platforms to encourage UGC and viral spread. The debut track is described as a heavy rock sound blended with the artist's own intensity, a combination the sources say has no precedent in the VTuber industry. The artist behind "Day Breaker," Saikyo Muteki Rengo, belongs to ONKN. The music video is already live on YouTube. PANDORA says it will move beyond artists to sign exclusive contracts with composers and producers, with the stated goal of removing the "dimensional barriers" between real and virtual performers and between stage talent and backstage creators. iTVY's X account is @itvy_pndr.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.