PARCO and Hoshimachi Suisei Launch The Stellar Holiday Co. Brand

PARCO will launch The Stellar Holiday Co., an original brand developed with virtual idol Hoshimachi Suisei, under the theme Holiday Gift. The lineup runs to 26 item types, from a Christmas tree and advent calendar to apparel, accessories, and tableware.

1 source 15h ago November 13, 2026, 7:43 PM WIB

Reporting from 1 source: PANORA.

Why it matters

A casual remark Suisei made during a 2024 PARCO shoot has turned into a full retail brand with its own storefront run, which puts a virtual idol's name on merchandise beyond the usual collaboration goods.

Key Facts

PARCO and Hoshimachi Suisei jointly developed the original brand The Stellar Holiday Co.
The brand carries 26 item types, including a Christmas tree priced at 15,400 yen.
The Shibuya PARCO POP-UP runs December 4 to 13, 2026, and the Shinsaibashi PARCO POP-UP runs December 18 to 27, 2026.
The Christmas tree is the only item sold online, through a lottery.
The concept began with Suisei's remark during the summer 2024 shoot for PARCO's SPECIAL IN YOU message.

POP-UP stores open at Shibuya PARCO from December 4 to 13, 2026, and at Shinsaibashi PARCO from December 18 to 27. Only the tree sells online, by lottery.

The brand grew out of a comment Suisei made during the summer 2024 shoot for PARCO's corporate message "SPECIAL IN YOU." She said she wanted to create her own brand, and the concept took shape over roughly two years. The Shibuya and Shinsaibashi POP-UP spaces use a hotel theme, with reception desks and furnishings as motifs, so visitors can handle the items in person. Entry reservations are required. The Christmas tree, priced at 15,400 yen, is the one item sold online, through a lottery that ran from November 13 to 19.