Persona 5 Royal X Beautiful People Apparel Launches October 2
The collection is the first Persona 5 Royal collaboration with beautiful people, and it routes the series' 30th anniversary merchandise through a fashion house's garment-reversal codes rather than standard game goods.
Key Facts
- beautiful people will release the Persona 5 Royal collaboration collection on October 2, 2026, marking the first such collaboration between the two.
- The collection commemorates the 30th anniversary of the Persona series, which began with the first game in 1996.
- The P5R double-end denim blouson costs 89,100 yen including tax and includes 27 original can badges.
- The P5R high twist jersey T-shirts cost 35,200 yen each including tax and come in Arsene and Joker plus Carmen and Panther designs.
- The P5R flip mesh bag costs 19,800 yen and the P5R nothing to hide mini wallet costs 17,600 yen, both including tax.
Reporting from 4 sources: 4Gamer.net, Denfaminicogamer, Game Spark, Inside.
Fashion brand beautiful people will release a Persona 5 Royal collaboration collection on October 2, 2026, timed to the Persona series' 30th anniversary. The lineup has four items: a double-end denim blouson at 89,100 yen, high twist jersey T-shirts at 35,200 yen, a flip mesh bag at 19,800 yen, and a nothing to hide mini wallet at 17,600 yen, all tax included. The denim blouson carries the Fool tarot in Sagara embroidery and flips between the 3rd and 1st jacket types, with 27 can badges. The T-shirts print a Persona on the front and the character's Phantom Thief form on the back in Arsene and Joker, Carmen and Panther versions, with 17 badges. The mesh bag uses two joined marche bags and comes in Isekai red and Velvet Room blue, with 13 badges. The wallet is a tri-fold Morgana design in transparent PVC with two stickers.
The four pieces go on sale October 2 at 10:00 through the beautiful people online shop and the Atlus D Shop, plus beautiful people Aoyama (11:00), SEGA STORE TOKYO, SEGA STORE OSAKA, and SEGA STORE SHANGHAI, where reservations open the same day. The press materials frame the collection around duality: the everyday and the extraordinary, the public face and another self, mapped onto beautiful people's house codes.
The blouson is cut from 12.5 oz selvedge denim, and flipping it upside down also reverses the embroidered Fool card, whose diamond check background and red gradation are reproduced in the loop structure of Sagara embroidery. The T-shirt graphics ring the Persona with stars, and the sleeves carry the beautiful people logo in a collaboration-original font. The flip bag layers two mesh types so the can badges attached inside show through. The mini wallet's back pocket takes a shape reminiscent of Morgana's ears, and its PVC surface uses heat processing to imitate the edge stitching of leather goods.
- P5R double-end denim blouson: Indigo, 89,100 yen, 27 can badges included
- P5R high twist jersey T-shirts: Black*red and black*pink, 35,200 yen, 17 can badges
- P5R flip mesh bag: Red and black, 19,800 yen, 13 can badges
- P5R nothing to hide mini wallet: Red and black, 17,600 yen, two stickers included
Synthesized by Yomimono from the 4 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- 4Gamer.net 「ペルソナ５ ザ・ロイヤル」，ファッションブランド“beautiful people”とコラボ
- Denfaminicogamer 『ペルソナ５ ザ・ロイヤル』×「beautiful people」のアパレルグッズが発売開始。デニムブルゾン、Tシャツ、バッグにはオリジナル缶バッジも
- Game Spark 『ペルソナ５ ザ・ロイヤル』がファッションブランド「beautiful people」とコラボ！大人な仕上がりのデニムブルゾンやTシャツが10月2日発売
- Inside 『ペルソナ５ ザ・ロイヤル』がファッションブランド「beautiful people」とコラボ！大人な仕上がりのデニムブルゾンやTシャツが10月2日発売