Phantom Sita Releases Heisei Retro Dating Game-Style MV for Ningyo Hime no Uta
The release extends Phantom Sita's retro horror concept into a new visual style, with director Erika Yamaguchi returning after her work on the group's earlier videos.
Reporting from 1 source: KAI-YOU.
Idol group Phantom Sita, produced by Ado, released the music video for "Ningyo Hime no Uta" on August 14, along with the song's digital release. The track, first performed on their Zepp tour, is a horror love song based on The Little Mermaid. Erika Yamaguchi directed the Heisei retro dating game-style video.
The video leans into the group's "retro horror" concept, pairing cute, pop visuals with darker psychological undertones. Director Erika Yamaguchi, who previously helmed the videos for "Masho Shojo" and "Mo Ii Kai?," frames the song as a portrait of a girl whose devoted love curdles into madness.
Phantom Sita debuted in June 2024 and held their first solo live at Nippon Budokan in November of that year. After a world tour in 2025 and a major debut with "Suki, Kirai," they released "Horror Queen" in June 2026. The group is currently on their first nationwide Zepp tour, with an additional Yokohama show on August 13 and a return date at Zepp Osaka Bayside scheduled for August 27.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.