Pingu and MAPUTI Launch First Collaboration Cream in 60,000-Unit Limited Run
Pingu and feminine care brand MAPUTI released the Organic Fragrance White Cream MAPUTI PINGU Collaboration ver. on Sunday, November 1, 2026.
1 source 5d ago
Reporting from 1 source: Nijimen.
Why it matters
Pingu, a stop-motion character broadcast in more than 155 countries since 1990, is being used to sell a category of product that MAPUTI itself says is not yet a commonplace practice in Japan, and the campaign extends past the bottle to Osaka Metro Midosuji Line hand strap ads.
Key Facts
- Pingu and MAPUTI released the Organic Fragrance White Cream MAPUTI PINGU Collaboration ver. on November 1, 2026.
- The collaboration cream is 100mL and costs 2,420 yen including tax, limited to 60,000 units nationwide.
- The package has a Pingu-faced cap and includes an original Pingu-shaped marker charm.
- Pingu and MAPUTI ads have run on Osaka Metro Midosuji Line hand straps since October 24, 2026.
- Pingu is a stop-motion animation by Swiss filmmaker Otmar Gutmann, broadcast in more than 155 countries and regions since 1990.
The 100mL cream costs 2,420 yen including tax and comes in a Pingu-designed package with a face-shaped cap and an original marker charm, limited to 60,000 units nationwide. MAPUTI says the collaboration aims to make delicate zone care a more positive habit.
The cream is the same formula as MAPUTI's regular Organic Fragrance White Cream, so the collaboration sits entirely in the package and the charm. The bottle pairs the white cream's color with Pingu's colors, and the cap carries Pingu's face.
MAPUTI also bought ad space on the Osaka Metro Midosuji Line. Since Saturday, October 24, 2026, hand straps in 3 cars of 2 formations carry Pingu and MAPUTI ads, with a downcast Pingu saying "When there's no MAPUTI" and an overjoyed one saying "When there's MAPUTI." The specific formations and times are not disclosed, and MAPUTI asks riders not to contact the railway.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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