Pokemon 30th Anniversary BOSS Collaboration Offers Jackets Inspired by Gen 1 Starters
The collaboration ties a major beverage brand to Pokemon's 30th anniversary with wearable merchandise that physically references each starter's type, a more involved design than typical can-label promotions.
Reporting from 1 sources: Inside.
Suntory Beverage & Food will launch a collaboration campaign between its BOSS coffee brand and the Pokemon 30th anniversary on June 1, 2026. The campaign features a lottery for three types of "BOSS Jackets" inspired by the original starter Pokemon: Bulbasaur, Charmander, and Squirtle. The Bulbasaur design is a backpack with an openable top meant to carry plants. The Charmander jacket has an LED light at the waist that glows. The Squirtle design is a rain jacket with a water gun and storage backpack. Entrants purchase a six-can pack of BOSS products to apply. A five-pack entry course gives five winners the jacket. A one-pack course gives 3,000 winners a 1,500 yen QUO card. A separate campaign uses QR codes on BOSS products to enter for T-shirts themed to five regional starter Pokemon and gift pay points. Both campaigns run from June 1 at 9:00 a.m. to August 31 at 11:59 p.m. Five main BOSS products will also get "Pokemon Zukan Can" redesigns featuring the starters, Pikachu, and Eevee with Pokedex data on the label. A two-pack of Craft Boss Cafe with a 30th anniversary charm set was released on May 19.
Suntury Beverage & Food's BOSS brand is marking Pokemon's 30th anniversary with a campaign that goes beyond standard can redesigns. The centerpiece is a lottery for three BOSS Jackets whose features match the original starter Pokemon's traits: a backpack-style jacket for Bulbasaur that opens at the top to carry plants, a Charmander jacket with an LED light that illuminates the waist area, and a Squirtle rain jacket that includes a water gun and a storage backpack. Entrants buy a six-can pack of BOSS products to apply. A five-pack entry course selects five winners for the jackets, while a one-pack course gives 3,000 winners a 1,500 yen QUO card. A second campaign uses QR codes on BOSS products to enter for T-shirts themed to five regional starter Pokemon and gift pay points. Both campaigns run from June 1 at 9:00 a.m. to August 31 at 11:59 p.m. Five main BOSS products will also get "Pokemon Zukan Can" redesigns featuring the starters, Pikachu, and Eevee with Pokedex data on the label. A two-pack of Craft Boss Cafe with a 30th anniversary charm set was released on May 19.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.