Pokémon GO 10th Anniversary Ads Feature AiNA THE END With Original Scat Songs
The commercials shift the marketing focus from the game's augmented reality mechanics to the physical and social sensations of playing, framing Pokémon GO as an activity that combines outdoor movement, spontaneous joy, and shared experience.
Reporting from 1 source: Denfaminicogamer.
The Pokémon Company is airing three new TV commercials for Pokémon GO's 10th anniversary, starring singer AiNA THE END. Each commercial features an original scat-style song and captures a different aspect of the game's experience: going outside, catching Pokémon, and connecting with friends. One commercial includes AiNA's sister REiKA. The campaign uses the tagline 'SING LIKE GO♪.'
The three commercials, titled 'Fooh!', 'Gettcha NOW♡', and 'Uchira Saikō!', each pair a different original scat song with a specific gameplay moment. The 'Gettcha NOW♡' version shows AiNA catching a Shiny Magikarp, while 'Uchira Saikō!' features her real sister REiKA. The campaign comes as Pokémon GO surpasses 1 billion downloads ahead of its 10th anniversary in 2026. AiNA commented that the game 'kills many birds with one stone' by getting players outside and active.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.