Pokémon Sleep and BAKUNE Collaboration Pajamas Launch July 1
This is the first apparel collaboration between Pokémon Sleep and a medical-grade recovery sleepwear brand, bridging a game about sleep tracking with a real-world product designed to improve sleep quality.
Reporting from 3 sources: GAME Watch (Impress), 4Gamer.net, Denfaminicogamer.
TENTIAL will release a line of collaboration pajamas and sleepwear between its recovery wear brand BAKUNE and the smartphone app Pokémon Sleep on July 1, 2026. The collection includes three product types across nine items: BAKUNE Dry (short-sleeve shirt and half pants), BAKUNE Pajamas Dry (long-sleeve shirt and long pants), and a BAKUNE Eye Mask with a drawstring bag. The designs feature sleeping Pokémon faces in calm colors, with five Pokémon represented: Snorlax, Pikachu, Jigglypuff, Ditto, and Eevee. BAKUNE Dry comes in five colorways (Sax Blue for Snorlax, Black for Pikachu, Pink for Jigglypuff, Purple for Ditto, Brown for Eevee) at 26,400 yen. BAKUNE Pajamas Dry comes in two colors (Sax Blue for Snorlax, Black for Pikachu) at 28,820 yen. The eye mask comes in Blue (Snorlax) and Yellow (Pikachu) at 4,950 yen. All apparel sizes range from XS to 2XL unisex. Purchasing a pajama set includes a Pokémon-design box. Sales run until stock runs out at TENTIAL's online store, physical stores, and select airport duty-free shops starting July 2.
The collaboration concept is "We are connected through good sleep," according to TENTIAL. The company said it wants to make sleep conditioning "from 'something special' to 'everyday normal.'"
The BAKUNE series uses a special functional fiber called SELFLAME, which contains ultra-fine ceramic powder. The fiber absorbs far-infrared rays from the body and radiates them to the skin, promoting blood circulation and recovering from fatigue. The pajamas also use BAKUNE Motion Design, which supports turning over by shaping the shoulders and arms.
Each item has design details beyond the sleeping Pokémon faces. The inside of the collar features a full-color Pokémon accent. On the surface, there are Pokémon and ZZZ motif designs symbolizing comfortable sleep. The eye mask comes with an iconic ear-shaped case that is fun to carry.
Customers who purchase a pajama set receive a Pokémon-design box. The box is recommended for use as a storage case after purchase or as a gift. There is a limit of two per item per color per person. Sales run until stock runs out.
TENTIAL CEO Yutaro Nakanishi founded the company in February 2018 after his dream of becoming a professional soccer player was ended by illness in high school. The BAKUNE series has sold over 2 million sets cumulatively as of December 2025.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) 「ポケモンスリープ」と「BAKUNE」がコラボ！ カビゴンやピカチュウ仕様の“疲労回復パジャマ”が7月1日発売
- 4Gamer.net リカバリーウェア「BAKUNE」と「Pokémon Sleep」がコラボ。7月1日より順次発売
- Denfaminicogamer 『ポケモンスリープ』が『BAKUNE』とコラボしたパジャマが7月1日に発売。カビゴンやピカチュウなど5種のポケモンをあしらった全9アイテムが、疲労回復をサポートする