Pokemon Teams With NY Bag Brand VASIC for Adult Line
The collaboration marks VASIC's first Pokemon line, targeting adult consumers with premium pricing and a sophisticated aesthetic, signaling a push beyond the typical children's merchandise market.
Key Facts
- The Pokemon x VASIC collection launches with a pop-up store at Hankyu Umeda Main Store on August 5, 2026.
- Sales begin at VASIC stores and online on August 19, 2026, with additional pop-ups at Isetan Shinjuku, JR Nagoya Takashimaya, GINZA SIX, and Kyoto Takashimaya.
- The Bond Mini bag is priced at 55,000 yen, and the Bond Mini Mini at 49,500 yen, both tax included.
- The collection includes a Pochette Mini (39,600 yen), Multi Zip Case (30,800 yen), key charm (14,300 yen), and Pikachu face carabiner (6,600 yen).
- The Bond series bags feature adjustable handles that convert between handbag and shoulder bag styles.
Reporting from 3 sources: Denfaminicogamer, Game Spark, Inside.
VASIC, the New York-based handbag brand, has announced a collaboration collection with Pokemon, bringing Pikachu, Eevee, and other creatures to adult-oriented bags and accessories. The collection launches with a pop-up store at Hankyu Umeda Main Store in Osaka on August 5, followed by a pop-up at Isetan Shinjuku Store in Tokyo on August 12. Sales begin at VASIC stores and its online store on August 19, with additional pop-ups scheduled at JR Nagoya Takashimaya, GINZA SIX, and Kyoto Takashimaya. The lineup includes the Bond Mini and Bond Mini Mini bags in the brand's signature Bond series, featuring Pikachu and Eevee designs in colors like Pikachu Black, Eevee Taupe, and Pikachu Face. Also available are the Pochette Mini, a small bag with Pikachu, Eevee, Ditto, and Snorlax motifs, and the Multi Zip Case, a card case wallet with three compartments. Key charms and a Pikachu face-shaped carabiner round out the collection. Prices range from 6,600 yen for the carabiner to 55,000 yen for the Bond Mini, all tax included.
The Pokemon x VASIC collection brings the franchise to a premium handbag audience, with prices that reflect the brand's positioning. The Bond Mini, a signature VASIC style, sells for 55,000 yen, while the smaller Bond Mini Mini is 49,500 yen. The Pochette Mini, featuring Pikachu, Eevee, Ditto, and Snorlax, is priced at 39,600 yen, and the Multi Zip Case, a card case wallet with three compartments, costs 30,800 yen. A key charm with a Monster Ball accent is 14,300 yen, and the Pikachu face-shaped carabiner is 6,600 yen.
The collection is designed for versatility: the Bond bags have adjustable handles that work as both handbags and shoulder bags, and they are sized to fit a long wallet. The Pikachu Face colorway features a full-surface yellow design, while Pikachu Black and Eevee Taupe offer more subtle one-point motifs. The pop-up schedule spans major Japanese retail locations, starting with Hankyu Umeda on August 5 and continuing through August at Isetan Shinjuku, JR Nagoya Takashimaya, GINZA SIX, and Kyoto Takashimaya.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.