Pompompurin Teams Up With TEAM JAPAN for Sporty Goods Line
The collaboration arrives as Pompompurin celebrates its 30th anniversary and a record-breaking win in the 2026 Sanrio Character Ranking, giving the character fresh merchandise momentum ahead of the Asian Games.
Reporting from 2 sources: Inside, Anime Anime.
Sanrio's Pompompurin is collaborating with TEAM JAPAN on officially licensed goods featuring original illustrations of the character in sportswear. The lineup includes medal plushies, mascots, face towels, and acrylic keychains, with more items planned. Products go on sale September 19, 2026, with advance reservations starting August 19.
Pompompurin is getting an athletic makeover. Sanrio's golden retriever character will appear in original sportswear illustrations for a new line of officially licensed goods with TEAM JAPAN, the Japanese national team brand.
The lineup includes a Medal Plush of Pompompurin holding a gold medal, a Medal Mascot clutching all three medals, and a Cheer Mascot waving pom-poms. A face towel and acrylic keychain round out the initial offerings, with T-shirts, can badges, and clear files planned for later.
In-store sales start September 19 at select retailers including TBS Store and Kiddy Land locations. Advance reservations for some items open August 19 on TBS Shopping.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.