PopPowerProject To Host Academic Symposium On Japanese Content At Anime Expo 2026
The symposium brings major industry players together at a fan-facing convention to publicly discuss the business strategy behind Japanese content's global rise, signaling a shift toward formal cross-sector coordination.
Reporting from 1 sources: GameBusiness.jp.
PopPowerProject will hold an academic symposium titled "Why Japanese Content, Why Now?" at Anime Expo 2026 on July 2. Executives from Sega, TV Asahi, and Dentsu Group will present case studies on global expansion of anime, games, and live-action properties. A panel discussion will follow on sustaining growth.
PopPowerProject, a cross-disciplinary pop culture expert community, will stage an academic symposium at Anime Expo 2026 on July 2 in Los Angeles. The session, titled "Why Japanese Content, Why Now?," features presentations from Sega Corporation President and COO Hiroshi Utsumi, TV Asahi's Ryuji Yamada, and Dentsu's Hitoshi Matsumoto. Utsumi will cover global IP expansion for Sonic, Like a Dragon, and Persona. Yamada will discuss overseas rollout of the April 2026 anime "Akane Banashi," including localization and SNS promotion. Matsumoto will present the North American campaign for "Gachiakuta." A panel moderated by entertainment sociologist Atsuo Nakayama will examine creative, industrial, and international factors behind the current momentum and how to sustain it.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.