Prince of Tennis Popup Store in Loft Goes Camera-Centric with Newly Drawn Visuals
The theme shifts from tennis to casual photography, using Fujifilm's Utsurun Desu disposable camera as a framing device for character designs.
Reporting from 1 source: Nijimen.
The Prince of Tennis popup store in Loft, running from August 4 to August 30 at three locations, adopts a camera theme using Fujifilm's Utsurun Desu film. Newly drawn visuals show Ryoma, Fuji, Atobe, Yukimura, and Zaizen in casual outfits holding cameras. Limited goods and purchase bonuses are to be announced later.
The Prince of Tennis popup store in Loft this August is trading court action for shutter clicks. The event, running at Ginza, Umeda, and Sakae Loft stores, takes its motif from Fujifilm's Utsurun Desu lens-equipped film. Newly released visuals show five characters-Ryoma, Fuji, Atobe, Yukimura, and Zaizen-in casual off-duty clothes, each holding a camera. The choice of a disposable film camera, a product that emphasizes simple, point-and-shoot photography, leans into the idea of capturing unguarded moments. Fan reactions online have been quick, with comments calling the collaboration a natural fit and praising the lineup. Specific goods and purchase bonuses have not been detailed yet; the store will announce those in follow-up posts. The staggered start dates mean Ginza Loft opens first on August 4, followed by Umeda on August 8 and Sakae on August 11.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.