Reject-Affiliated Vtubers Open Drink Stand at Shibuya109
The event marks a rare physical retail activation by a Japanese esports organization's VTuber division, blending digital talent promotion with in-person merchandise and menu sales.
Reporting from 1 sources: PANORA.
REJECT Inc. announced a drink stand collaboration at SHIBUYA109 Shibuya Store featuring VTubers Tenki Pururu, Tooko, Inoue Shinichiro, and Zuzu. The event runs June 19 to July 22, 2026, with eight original food and drink items, limited goods, and special videos on the store's large vision and the 109 Forum Vision.
REJECT Inc., the company behind the esports team REJECT, will run a drink stand at SHIBUYA109 Shibuya Store starting June 19, 2026. Four VTubers and streamers affiliated with REJECT-Tenki Pururu, Tooko, Inoue Shinichiro, and Zuzu-each designed two original food or drink items, totaling eight collaboration menu options. Customers who order any collaboration item receive a limited privilege. The stand also sells goods featuring newly drawn illustrations with a maid-and-butler theme.
During the event period, a limited video plays on the store's large vision. From July 1, an original movie will be shown on the 109 Forum Vision. REJECT Inc. operates the esports team REJECT, which was founded in 2018 and reports cumulative prize money exceeding 750 million yen, ranking first in Japan. The team was selected for the ESPORTS WORLD CUP's FOUNDATION CLUB PARTNER PROGRAM 2025.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.