REJECT Ties Up with Panasonic's Korikoran for Player Conditioning
The deal positions an esports team as a marketing partner for a consumer health device, tied to the specific claim that long gaming sessions need body maintenance.
Reporting from 1 source: ASCII.jp.
REJECT ran a collaboration project with Panasonic's Korikoran home-use high-frequency treatment device in September 2026. The push included a video from September 15 featuring STREET FIGHTER division player Daigo Umehara, a special page published September 14 where Umehara and streamer Haitani try the Korikoran Loop, a segment on REJECT's Rijepo program, and a REJECT corner at the Panasonic booth at TOKYO GAME SHOW 2026 from September 17 to 20.
The online side ran first. The special page on Panasonic's site from September 14 has Umehara and streamer Haitani trying the Korikoran Loop and talking about long sessions, and the video from September 15 is built around wearing the Loop during play.
The booth side followed at Makuhari Messe, where a life-size panel of Umehara stood at the Panasonic booth and visitors who completed a survey received Korikoran and REJECT collaboration goods. Umehara is listed for the collaboration along with STREET FIGHTER division teammates Fuudo and YAS and streamer Haitani.
- Collaboration video with Umehara: Released September 15, themed on wearing the Korikoran Loop during gameplay
- Special page on Panasonic's official website: Published September 14; Umehara and Haitani try the Loop and discuss long sessions
- Introduction on REJECT's program Rijepo: Three STREET FIGHTER division members wore the Loop on the YouTube program
- Panasonic booth at TOKYO GAME SHOW 2026: September 17 to 20 at Makuhari Messe, with a life-size Umehara panel and collaboration goods
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.