RIN Turns Discarded Celebration Orchids into Corporate Fragrance Products
RIN is closing the loop on corporate gift orchids by returning fragrance products to the same company that received the flowers, rather than stopping at collection.
Reporting from 1 source: ASCII.jp.
RIN, a Tokyo company that recycles loss flowers, has launched RIN Nature Return, a program that collects phalaenopsis orchids delivered to businesses for openings and promotions, then upcycles them into incense and room fragrance products delivered back to the requesting company. The domestic orchid market is around 50 billion yen, but post-flower reuse remains minimal. Room fragrance orders start at 100 units, incense and perfume at 300.
Phalaenopsis orchids sent for openings and promotions are usually discarded as compost or burnable trash once the flowers fade, a fate shared by roughly 1 billion flower stems nationwide, according to a Japan Patent Office site cited by RIN. The company's new program, RIN Nature Return, collects those orchids from corporate clients and reprocesses them into incense and room fragrance, with logo packaging available for use as novelties or distribution to shareholders and business partners. RIN brings prior upcycling work to the segment, including product development from hotel decoration flowers and a joint development with a cosmetics company using unused materials. Room fragrance orders start at 100 units, incense and perfume at 300, with sample fees and packaging design handled separately.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.