RoCoBeL Holds Hybrid Press Conference and Tasting Event in Harajuku
Beans Connected Inc. held the RoCoBeL Press Conference & Connected Coffee Tasting Event on Monday, October 5, 2026, at Shibuya Font Lab in Harajuku and online.
1 source 13h ago
Reporting from 1 source: ASCII.jp.
Why it matters
The event turns a roasting platform that ran through years of demonstration experiments into a nationwide recruiting push for participants, with Myanmar coffee as the product at its center.
Key Facts
- Beans Connected Inc. held the RoCoBeL Press Conference & Connected Coffee Tasting Event on Monday, October 5, 2026, at Shibuya Font Lab in Harajuku and online.
- More than 50 people registered in advance, with over 30 attending the venue and more than 30 participating online.
- Beans Connected began commercialization of the RoCoBeL coffee roasting business platform on October 1.
- RoCoBeL uses a subscription small automatic roaster starting at 9,900 yen per month, tax included.
- RoCoBeL is recruiting "RoCoBeL Friends" from across Japan to roast, sell, and purchase through the service.
More than 50 people registered in advance; over 30 attended the venue and more than 30 joined online. The event promoted RoCoBeL, a coffee roasting business platform using a subscription small automatic roaster, and its Myanmar-produced specialty coffee.
Beans Connected began commercialization of RoCoBeL on October 1, after more than five years of demonstration experiments. The platform pairs a subscription small automatic roaster, starting at 9,900 yen per month including tax, with coffee from Myanmar. At the Harajuku event, chairman Mitsuru Murai appeared by video and described roasting Myanmar specialty coffee at home on a rented RoCoBeL roaster.
Representative Director Hidetoshi Miyazaki walked through the platform in a session projected to the venue screen and connected to online participants. The company is recruiting "RoCoBeL Friends" from across Japan to roast, sell, and buy through the service.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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