Rokudenashi BLUES Returns for Second McDonald's Collaboration
The second collaboration in five months shows McDonald's Japan treating the 1980s manga as a recurring promotional vehicle rather than a one-off stunt.
Reporting from 1 sources: Comic Natalie.
Masahori Morita's boxing manga Rokudenashi Blues teams up with McDonald's Japan for a second collaboration, this time promoting Spicy Chicken McNuggets with a new commercial airing from May 26. The ad features Gōdon Maeda reprising his role as Gōdon Taizen and the "Sauce Four Heavenly Kings" battling over sauce choices.
The new 15-second commercial, titled "Spicy Chicken McNuggets 'Sauce Four Heavenly Kings' Edition," replaces the Tokyo Four Heavenly Kings with a quartet arguing over which dipping sauce is strongest. Gōdon Maeda returns as Gōdon Taizen, the character modeled on protagonist Taizen Maeda. The spot will air nationwide starting May 26.
The Spicy Chicken McNuggets launch on May 27 adds two limited-time sauces-Hot Chili Garlic and Pepper Cheese-alongside the standard BBQ and Mustard options. McDonald's Japan also runs a reply campaign on X from May 21 through 23:59, giving 50 winners a 1,000 yen McCard.
The first collaboration ran in January, promoting Black Pepper Garlic flavor. Morita drew new key visuals for both rounds.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.