The 1988-1997 Shonen Jump delinquent manga Rokudenashi Blues is in active commercial use through a second McDonald's Japan collaboration in five months, with actor Godon Maeda returning to voice protagonist Futoshi Maeda in new ads airing from May 26, 2026.
Rokudenashi Blues, Masahori Morita's boxing manga serialized in Shonen Jump from 1988 to 1997, has re-entered commercial circulation through a pair of McDonald's Japan collaborations. The first tie-up ran earlier in 2026. The second, announced in May 2026, promotes the limited-time Spicy Chicken McNuggets menu. Actor Godon Maeda reprises his role as protagonist Futoshi Maeda in two commercial episodes titled "Sauce Four Heavenly Kings" and "Futoshi vs. Summer." The ads begin airing May 26, and the menu item launches May 27.
The second collaboration in five months suggests McDonald's Japan views the series as a recurring promotional vehicle rather than a one-off stunt. The commercials feature the "Sauce Four Heavenly Kings" battling over sauce choices, with Maeda voicing Godon Taizen. The campaign keeps a decades-old Shonen Jump title in active commercial use, bridging the original manga's run with a contemporary fast-food audience.
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Satosumi Takaguchi's new manga Diamond's Blues: Konami Tsukushi to 7-nin no Ojisan launched on Kadokawa's Comic Bridge online magazine on June 24. The story follows college student Konami Tsukushi, a world-ranked beauty unaware of her own attractiveness, whose troubles are secretly resolved by a group of unassuming middle-aged men in her apartment building.
Satomi Takaguchi's new manga 'Diamond Blues' has launched in the July issue of ASUKA. The series is an 'excessive defense comedy' about a beautiful girl, Konami Tsukushi, and a group of old men who make her crises disappear. A promotional manga in the September issue will feature Asuka Kuraku from Takaguchi's earlier series 'Hana no Asuka-gumi!'. This is Takaguchi's first work in ASUKA in about 30 years, since that series ended in 1995.
McDonald's Japan has released a new collaboration commercial with the classic delinquent manga Rokudenashi Blues, promoting the limited-time Spicy Chicken McNuggets menu. Actor Godon Maeda reprises his role as protagonist Futoshi Maeda in two episodes, the "Sauce Four Heavenly Kings" and "Futoshi vs. Summer." The ads begin airing May 26, and the menu item launches May 27.
Masahori Morita's boxing manga Rokudenashi Blues teams up with McDonald's Japan for a second collaboration, this time promoting Spicy Chicken McNuggets with a new commercial airing from May 26. The ad features Gōdon Maeda reprising his role as Gōdon Taizen and the "Sauce Four Heavenly Kings" battling over sauce choices.