SaaS Is Dead Sentiment Runs High Even as Half of Companies Grow Over 10% Annually
The survey highlights a disconnect between actual SaaS business growth and the prevailing sense of crisis, and reveals that the strategies companies adopt vary sharply depending on their growth phase.
Reporting from 1 source: ASCII.jp.
A survey by Mercari NEXT CAREER found that 80% of SaaS company workers feel the 'SaaS is Dead' sentiment, even though over half of companies report annual growth above 10%. The survey of 504 executives and managers in June 2026 shows a gap between performance and perception. High-growth companies tend to have RevOps structures, while slower-growing firms focus on internal reorganization. The top factors for the sentiment include worsening churn and rising customer acquisition costs.
The survey, published July 3 by recruitment agency Mercari NEXT CAREER, polled 504 executives and managers at SaaS companies. While 55.4% of respondents reported annual growth above 10%, 80.7% said they feel the 'SaaS is Dead' sentiment. The most cited reason was worsening churn and declining LTV among existing customers, at 28.4%. High-growth companies-those with 30% annual growth-are more likely to have a RevOps structure integrating marketing, sales, and customer success. Slower-growing firms prioritize internal reorganization. The results suggest that the sense of crisis is not tied to current performance but to perceived limits of existing models.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.